BEHIND the FOUNDER
FAMILY-OWNED. MADE IN BEVERLY HILLS
Founded by Alana Sands and named after her first two sons, Emerson Ryder is rooted in legacy, sentiment, and personal expression. Hand made in Beverly Hills with a modern take on fine jewelry. Timeless, with an edge. Bold, unique and shaped by artisanal craftsmanship. Statement pieces, designed to be stacked, layered, and collected.
BEADED BEGINNINGS
Sands founded the line as a tribute to her grandmother, whose handmade charm bracelets she treasured from childhood. What started with a few bracelets made for herself, soon became a must-have among Sands’ friends, as each clamored with their own requests.
RECOGNIZED BY ICONS
From then fate took hold, and then Sands’ passion project quickly became an ‘it’ item among fashion icons, with Alessandra Ambrosio, Kim Kardashian, Madonna, MileyCyrus, Jessica Alba, Maria Menounos, Minka Kelly, Nikki Reed and many others favoring the designs.
TIMELESS TREASURES
Alana now carries a legacy forward, inspired by the love and strength she draws from her three sons Emerson, Ryder and Cruz. Evolving from her signature heritage beads, new collections are hand made using the finest materials, diamonds, precious gems, and personalization intended for authentic self-expression.
Modern heirlooms. Designed to be lived in, collected and passed on.
TO THE VIBRANT STREETS of LA
From Los Angeles to the world’s most coveted destinations — Emerson Ryder is now found in luxury hotels, worn by icons, and defining a modern era of fine jewelry.