“A FAMILY AFFAIR” FINE JEWELRY by ALANA SANDS

OUR STORY

BEHIND the FOUNDER

CORE
FAMILY-OWNED. MADE IN BEVERLY HILLS

FAMILY-OWNED. MADE IN BEVERLY HILLS

Founded by Alana Sands and named after her first two sons, Emerson Ryder is rooted in legacy, sentiment, and personal expression. Hand made in Beverly Hills with a modern take on fine jewelry. Timeless, with an edge. Bold, unique and shaped by artisanal craftsmanship. Statement pieces, designed to be stacked, layered, and collected.

2010
BEADED BEGINNINGS

BEADED BEGINNINGS

Sands founded the line as a tribute to her grandmother, whose handmade charm bracelets she treasured from childhood. What started with a few bracelets made for herself, soon became a must-have among Sands’ friends, as each clamored with their own requests.

2012
RECOGNIZED BY ICONS

RECOGNIZED BY ICONS

From then fate took hold, and then Sands’ passion project quickly became an ‘it’ item among fashion icons, with Alessandra Ambrosio, Kim Kardashian, Madonna, MileyCyrus, Jessica Alba, Maria Menounos, Minka Kelly, Nikki Reed and many others favoring the designs.

2026
TIMELESS TREASURES

TIMELESS TREASURES

Alana now carries a legacy forward, inspired by the love and strength she draws from her three sons Emerson, Ryder and Cruz. Evolving from her signature heritage beads, new collections are hand made using the finest materials, diamonds, precious gems, and personalization intended for authentic self-expression.

Modern heirlooms. Designed to be lived in, collected and passed on.